Bitcoin Marketing – Case Studies

Bitcoin Marketing

Successful Bitcoin Marketing often results from innovative businesses simply accepting payments to open up new niches. In last years, Bitcoin and other crypto currencies appeared and marked their territories, helping many businesses to grow too. Many companies benefit themselves with (almost) non-existent fees and (almost) inability to roll back transactions.

So, by accepting Bitcoin and other cryptos was a good challenge for some business. Let’s see some of them.

Bees Brothers

The story behind Bees Brothers foundation talks about three brothers learning how to create bees and farm honey. So, something started almost like a hobby became a money making opportunity. At some moment, they started to accept Bitcoin as payment way – what has shown a good decision, like a very safe method to receive payments without risks of charge-backs.

And, while that decision was very important to their business, it was important for own Bitcoin too, strengthening it. It is a win-win for everyone.


Expedia is a major site for booking travel, and they have recently started accepting Bitcoin as a payment method. They tout over 290,000 bookable properties. Unfortunately, if you wanna rent a car or pay for airline tickets, you can’t use Bitcoin yet, but they promised to change it.

Expedia didn’t publish how much Bitcoin acceptance impacted its revenue, but they affirm they traced some estimates before. Expedia further stated that they have been meeting and exceeding those estimates, leading to great things for the company (and Bitcoin).


Dell is a major computer company that pretty much everyone should already be familiar with. By accepting Bitcoin as a payment method brought more attention to – both your company and that crypto currency.

It’s hard to say exactly how their business accepting the coins is going to affect them, but it is important to take into consideration the fact that their clients largely include computer experts and other knowledgeable people. So, when you are an IT company, to accept Bitcoin, Ethereum and other crypto currencies is always a great decision.

As of yet, no information and facts has been released as to what effects the move to accepting Bitcoin has had on Dell, though it really is protected to assume it’s going to no less than be useful. Even when the sales for the organization do not enhance, each and every sale that takes place by way of Bitcoin means much less money is lost on account of fees and fraud.

Why Bitcoin is Useful for Businesses

When it comes down to it, Bitcoin gives precisely the same rewards to all businesses that accept them. They offer trusted payments (that can’t be reversed or be located to be fraudulent), low costs (the acceptor pays totally absolutely nothing on their finish) and speedy transfers (there is certainly no waiting for days or weeks to get the funds in).

All of those help increase business productivity, improve the profit and support secure the company general. On major of this, all funds which can be taken in are held by the firms themselves, as an alternative to obtaining to wait for a third celebration to release (or not release) them.

As much more and much more enterprises jump on board with Bitcoin, it’ll support push other people to acquire in on it also. This positive aspects the whole community, by rising the amount of suppliers and customers which can be utilizing the currency, which in turn gives more makes use of and helps produce more liquidity.

For any great deal of organizations, the effects of Bitcoin acceptance still have not been seen. As the economy about it grows, however, this may adjust and excellent things will happen.