Inside Amazon’s surveillance-powered no-checkout convenience store


By now many have heard of Amazon’s most audacious try to shake up the retail planet, the cashless, cashierless Go store. Walk in, grab what you desire, and walk out. I got a opportunity to accomplish just that not too long ago, also as pick the brain of a single of its chief architects.

My intention going in was to attempt to shoplift some thing and catch these complacent Amazon kinds napping. However it became clear when I went in that this wasn’t going to become an selection. I was never ever much more than a foot or two from an Amazon PR rep, and as Dilip Kumar, the projects VP of Technology, convinced me, they’d already offered against such crude attacks on their technique.

As you could have noticed inside the promo video, you enter the shop (heretofore accessible to Amazon employees only) by way of a gate that opens once you scan a QR code generated by the Amazon Go app on your telephone. At this moment (nicely, truly the moment you entered or possibly even before) your account is connected along with your physical presence and cameras commence tracking your each and every move.

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